anneliese y marcelo

Wedding tourism is a market of 28 million dollars

Por Vivian Caballero

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Due to the growth of industry, each year increases the variety of destinations, hotels and locations where you can carry out these celebrations, providing a very wide range for the market.

The Tourism travel romance are all focused on a celebration with friends, which can be: destination weddings, renewal of vows and anniversaries, bachelor parties and honeymoons.

What is a destination wedding?
A destination wedding is one of the most important branches of tourism romance. It consists of a wedding that took place outside the city where the couple lives and involves traveling family and friends. The reasons why a couple chooses this kind of wedding is because they want a special, fun and exotic place; They want a more intimate wedding with close friends and family, and is sometimes cheaper than a wedding in his home town. In addition, these types of celebrations tend to have a minimum duration of 72 hours and are made up of several events: welcome cocktail, tours and group activities, wedding day, post-wedding brunch to, among other activities.

Romance industry consists of all service providers involved so that these activities are carried out, from operators locations of these events to tourism providers offering activities for couples and guests.

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They are newly emerging new branches of industry, in which couples seek different experiences and travel to these destinations in search of these services. Examples mention are; The trash the dress (consisting of a photo shoot with the wedding attire after the event), deliveries ring, baby moons (photo shoot during pregnancy or newborns) and moons family (family trips, especially when they live in different destinations).

Romance tourism worldwide has a value of 28 billion dollars a year (10 thousand couples on honeymoons, destination weddings 10mil and 8mil in travel expenses of wedding attendants destination).
According to the latest report of the Ministry of Tourism in Mexico we received only 23% of this market. Among the main destinations are: Riviera Maya, Cozumel, Cancun, Los Cabos, Puerto Vallarta, Riviera Nayarit, San Miguel de Allende, Puebla, Mazatlan, Yucatan and Oaxaca.
Due to the growth of industry, each year increases the variety of destinations, hotels and locations where you can carry out these celebrations, providing a very wide range for the market.

Service providers such as wedding planners, that catered mostly local market, have been able to receive foreign market, and even traveling to meet other destinations to bring local customers to make these events in other cities or countries. Like, service providers such as photographers, florists, DJs, are expanding their services and even their language to capture these customers from other destinations.

Training and knowledge are very important tools in this industry.

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